Football Analytics AI Logo

Trusted by 16 Champions & Europa League clubs, plus 200 more clubs

Investment Philosophy

We believe football clubs represent the ultimate convergence of passion and profit. Our philosophy combines rigorous financial discipline with deep respect for sporting heritage to create sustainable value for all stakeholders.

Core Investment Principles

Six fundamental principles guide every investment decision we make

Data-Driven Decisions

Every investment decision is backed by comprehensive data analysis, proprietary algorithms, and real-time market intelligence.

Long-term Value Creation

We focus on sustainable growth and long-term value creation rather than short-term speculation or market timing.

Risk Management

Sophisticated risk assessment and portfolio diversification strategies protect capital while maximizing returns.

Stakeholder Alignment

We align interests with all stakeholders including clubs, players, fans, and communities for mutual benefit.

Global Perspective

Our investment approach considers global football trends, regulatory changes, and cross-border opportunities.

Innovation Focus

We continuously innovate in analytics, technology, and investment strategies to maintain our competitive edge.

Strategic Approach

We target mid-market European football clubs with strong fundamentals but unrealized potential. Our approach combines traditional PE best practices with football-specific expertise.

Rigorous Due Diligence

6-month AI-powered analysis covering financial, operational, sporting, and legal aspects.

Value Creation Plan

100-day plan focusing on immediate improvements and long-term strategic initiatives.

Performance Monitoring

Real-time dashboards tracking KPIs across sporting, financial, and operational metrics.

Target Investment Profile

Enterprise Value€5M - €25M
League PositionChampionship/Tier 2
Revenue Range€2M - €15M
Geographic FocusWestern Europe
Holding Period5-7 Years
Target IRR25%+

Investment Approach

Our systematic investment process ensures optimal timing and structure for value creation

Discovery

Systematic identification of undervalued assets using proprietary screening algorithms

Analysis

Deep-dive financial and operational analysis with AI-powered valuation models

Execution

Strategic investment execution with optimal timing and structure

Value Creation

Active portfolio management and strategic value creation initiatives

ESG Commitment

Environmental, Social, and Governance principles are at the core of our investment philosophy, ensuring sustainable and responsible growth across all portfolio companies.

Competitive Advantages

Our unique combination of expertise sets us apart in the football investment landscape

AI-Powered Analytics

Proprietary algorithms providing unprecedented insights into player performance and market dynamics

Industry Network

Deep relationships across European football, from agents to executives to governing bodies

Analytical Methodology

Systematic approach using advanced AI models and comprehensive data analysis

Risk Management

Sophisticated hedging strategies and regulatory compliance frameworks

Partner with European Football's Premier Investment Platform

Join institutional investors who trust our philosophy to deliver exceptional returns