Trusted by 16 Champions & Europa League clubs, plus 200 more. View Pricing

INVESTMENT CRITERIA

Strategic
Selection

Systematic approach to identifying and evaluating European football club investments. Rigorous criteria ensuring sustainable growth and exceptional returns.

SYSTEMATIC APPROACH
4-STAGE PROCESS
25+ CRITERIA
€5-25M
Investment Range
5-7
Year Horizon
300%+
Circle Returns
15%
Portfolio Allocation

Financial Metrics Criteria

METRICREQUIREMENTRATIONALEWEIGHTTHRESHOLD
Enterprise Value Range€5M - €25MSweet spot for value creation with manageable complexity25%Must be within range
Revenue Multiple≤3x annual revenueEnsures reasonable entry valuation vs. revenue generation20%Maximum 3.5x in exceptional cases
EBITDA Margin>10% or clear path to 15%Demonstrates operational efficiency or improvement potential15%Minimum 5% current margin
Debt-to-Equity Ratio<2:1Manageable leverage allowing for growth investment15%Maximum 3:1 with restructuring plan
Working CapitalPositive or neutralFinancial stability and operational cash flow health10%No significant working capital deficits
Revenue Growth>5% annual (3-year avg)Demonstrates market traction and growth potential15%Minimum flat revenue trend

Evaluation Process

Four-stage systematic evaluation ensuring thorough due diligence and informed investment decisions

1

Initial Screening

1-2 weeks

Preliminary evaluation against core criteria

Financial data review
Market opportunity assessment
Management team evaluation
Competitive landscape analysis
Outcome
Go/No-Go decision for detailed due diligence
2

Deep Due Diligence

4-6 weeks

Comprehensive analysis of all investment criteria

Financial audit and modeling
Operational assessment
Legal and regulatory review
ESG evaluation
Market research and validation
Outcome
Investment committee recommendation
3

Investment Committee

1-2 weeks

Final investment decision by committee

Presentation of findings
Risk assessment review
Valuation and terms discussion
Strategic alignment confirmation
Outcome
Investment approval and terms sheet
4

Term Sheet & Closing

2-4 weeks

Final negotiations and transaction completion

Term sheet negotiation
Legal documentation
Regulatory approvals
Final conditions precedent
Outcome
Investment completion and onboarding

Investment
Thesis

European football clubs represent a unique asset class with systematic undervaluation, strong cash generation potential, and multiple value creation levers.

Market Inefficiency

Systematic undervaluation in Tier 2-5 European leagues creates compelling entry points

AI Advantage

Proprietary analytics provide superior deal sourcing and value creation insights

Risk Mitigation

Diversified revenue streams and professional management reduce investment risk