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Seattle Sounders FC
MLS-focused analytics implementation combining performance insights with fan engagement optimization.
Fan engagement increased 62%
Project Details
Seattle, Washington
15 months
MLS
Technologies Used
Fan AnalyticsPerformance TrackingTactical AnalysisExperience Optimization
Key Results
94.7%
Fan Engagement
+62%
86.3
Match Performance
+24%
92%
Stadium Experience
+31%
81%
Player Development
+29%
The Challenge
Seattle Sounders needed to leverage analytics for both competitive advantage in MLS and enhanced fan experience in a growing soccer market.
Our Solution
Integrated analytics platform covering player performance, tactical analysis, and fan engagement metrics with real-time dashboard capabilities.
Key Results
Increased fan engagement by 62% through data-driven initiatives
Improved playoff performance with tactical analytics
Enhanced player development in MLS context
Optimized stadium experience through fan behavior analysis
Next Steps
Development of MLS-wide benchmarking system and international player integration analytics.
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